How ClickBank Helps Your Business Grow

Kate Wallace, Director of Client Development, ClickBank.

The most exciting part of my job is being able to work with clients—quite literally, the thousands and thousands of affiliates and vendors that make our marketplace so dynamic.

With one of the largest affiliate networks in the industry, over 46,000 products and a multitude of niches to choose from, ClickBank continues to be a significant catalyst of success for veteran as well as new Internet marketers.

As Director of Client Development, my team and I are responsible for working with an enormous spectrum of clients—from those who have just signed up to our top 500—to ensure that we deliver the right products and services to the right clients at the right time.

I’m thrilled to report that we have some really exciting initiatives under way—new features and services that will continue to multiply your opportunities to succeed online.

First and foremost, my team and I are working very hard to reach out to clients on a personalized basis. This one-to-one communication not only helps us maintain a strong rapport with clients, it ensures that we understand your business needs, so we can provide the products and services you need to profit from our marketplace.

For example, for new members of ClickBank, and existing members who sign up for a new account, we have a welcome email series that directs you to critical resources, like how to get started, best practices and tips and tricks for succeeding in the industry. Through this welcome email series, we hope to advance the learning process inherent in starting your new business, and to help you grow your bottom line as quickly as possible.

We also have targeted marketplaces, like our Featured Marketplace that highlights new products and bestsellers. Targeted marketplaces provide you with quick access to exciting new opportunities.

For our more experienced affiliates and vendors, we are focusing on two key areas—facilitating partnerships and providing an ever-growing number of accessible networking opportunities.

Through the joint partnership feature, which will facilitate partnerships between ClickBank members, we hope to foster the relationships that so often catapult existing online businesses to the next level. Because the payments, including variable commission rates, are calculated automatically through our extensive IT infrastructure, our vendors and affiliates can focus their time and energy on doing what they do best—creating opportunities to succeed by cross-promoting compatible products and services.

In addition to providing this back-end framework for partnerships, we are simultaneously boosting opportunities on the front end for our members to network with each other. Through events like our Affiliate Summits, as well as ongoing webinars on specific topics, we are helping our clients develop strategic relationships that expedite growth.

It is a real honor to work for a company that’s as focused on serving customers as ClickBank is—and to be able to interact with clients at so many different levels. I look forward to meeting you within our marketplace and making 2011 a fun and robust year!